Events that drive your week.
Run tournaments, track attendance, and turn event players into repeat customers. All inside the same system that manages your inventory.
Native, not bolted on
Why native events matter.
When events live inside your store platform, every attendee becomes a customer record you can act on.
Attendees become customers
Every player who checks in gets a customer record. Purchase history, event attendance, and trade-ins all in one profile.
Single ledger
No more reconciling spreadsheets, separate event apps, and your POS. Entry fees, prizes, and sales all post to the same books.
VIP recognition
Identify your most active players automatically. Reward loyalty based on actual attendance and spend data, not guesswork.
Events is in open beta Beta
In open beta since April 8, 2026. Core tournament features are stable and in production use. We ship new features and refinements based on store feedback. Available on the Core tier ($249/mo) and above.
Live in production
What’s live today.
Event creation
Create events with game type, format, entry fee, capacity, and scheduling details.
Attendee management
Track registrations, manage check-ins, and view attendee history across events.
Recurring series
Set up weekly FNM, monthly Commander nights, or any recurring event schedule automatically.
Entry fee collection
Collect entry fees at check-in. Revenue posts directly to your store ledger.
Prize tracking
Define prize structures and track distribution. Store credit prizes apply automatically.
Customer DB integration
Event attendees link to customer profiles. Purchase history, events attended, and trade-ins in one view.
Automated pairings
Swiss, single elimination, and round robin pairings generated automatically each round.
Tournament brackets
Visual bracket management with real-time result entry and standings updates.
On the roadmap
Coming soon.
WPN EventLink integration
Sync events with Wizards Play Network EventLink for sanctioned tournament reporting.
Event-specific promotions
Create targeted promotions tied to specific events. Drive singles sales around tournament formats.
Any game, any format
Events for every format.
Friday Night Magic
Weekly FNM with Swiss pairings, automatic round timers, and prize payout tracking. Set it up once as a recurring series.
Commander Night
Pod-based seating, round robin pairings, and point tracking for multiplayer formats.
League Cups
Run structured league cups for any game. Entry fees, standings, and prize distribution in one workflow.
Prerelease
Manage sealed pool registration, Swiss pairings, and prize support for prerelease weekends.
Demo days
Introduce new games with casual events. Track who attended and follow up with targeted inventory.
Regional qualifiers
Single elimination brackets for competitive events. Visual bracket display with real-time updates.
One platform, not another tab
Why not a separate event tool?
Separate event tools
- Attendees exist in a silo with no purchase data
- Entry fees tracked outside your accounting
- No connection between event players and inventory
- Manual data entry between systems
- Another monthly subscription to manage
SortSwift Events
- Every attendee is a customer with full history
- Entry fees post to your store ledger
- Event data informs inventory and ordering
- Zero manual reconciliation
- Included in your existing Core subscription
Questions
Events FAQ.
Is WPN EventLink integration available?
Not yet. It is planned and in the works. We will announce it when it ships.
Can I run events for non-MTG games?
Yes. Events supports any TCG game. Pairings, brackets, attendee management, and prize tracking all work regardless of the game being played.
What does beta mean for Events?
Beta means tournament functionality is live and usable in production. We are actively refining the experience based on store feedback. Core features like pairings, brackets, and attendee management are stable.
Which plan includes Events?
Events is available on the Core tier ($249/mo) and above. It is not included in lower-tier plans.
When will Events leave beta?
No fixed date. We ship improvements continuously and will drop the beta label when the feature set is complete, including WPN EventLink integration.